3 May 2018
PT Piaggio Indonesia Celebrates Italian Brand Heritage through Unique Exhibition at Pondok Indah
Celebrating its portfolio of Italian mobility brands, PT Piaggio Indonesia spoils customers with designated Moto Guzzi 'Garage' And Vespa Sei Giorni special appearance
Jakarta, 30 April 2018 – PT Piaggio Indonesia implements its Premiumization Roadmap Strategy through a Mall to Mall exhibition at Pondok Indah Mall, from April 30th to May 6th, 2018. The exhibition provides visitors and customers with the chance to immerse themselves in Piaggio Indonesia’s extensive brand portfolio, where each brand brings a distinctive Italian heritage, elevating daily riding experience.
Extending its 'Safety in Style' campaign directly to customers, the exhibition highlights recently launched Vespa Sprint and Primavera ABS, with a special appearance of the limited edition Vespa Sei Giorni. Engaging with the customer further, the exhibition also sets up a special stage for Moto Guzzi, known for its heritage of quality vehicle for discerning riders.
Moto Guzzi, the Italian heritage motorcycle brand, receives special highlight to entice visitors and be immersed in Moto Guzzi’s extensive story. An interactive area uniquely displays the rich heritage of Europe's oldest motorcycle manufacturer, with quizzes geared to excite public and Moto Guzzi enthusiast alike. Afterwards, visitors can enjoy firsthand experience through test ride available throughout the week.
Meanwhile, for Piaggio enthusiasts, PT Piaggio Indonesia shows off the special edition Medley S. The special edition Medley S comes with two new colors option: Black matt and Silver Matt.
On the other end of the exhibition, Vespa lover will notice a unique sighting of the limited-edition Vespa Sei Giorni. Named after the motorcycle's win in Sei Giorni Internazionale competition in 1951, the style of the Vespa Sei Giorni is unmistakably reminiscent of Vespa's classic nature. Characteristic elements are the “faro basso”, the low position of the headlight assembly on the front fender, as well as the handlebar like the one on the original Vespa Sei Giorni, characterized by the simplicity of the exposed metal pipe. The sporty spirit is also highlighted by the black number plate taken directly from the livery of the Vespa, and it is enhanced by all black parts and by gritty red details. The variant is offered at IDR 190,000,000 along with official Vespa Sei Giorni official accessories including backpack, hat, windshield, and top box.