3 October 2018

PT Piaggio Indonesia Introduces The True Timeless Icon, Vespa Primavera 50th Anniversary Edition

Celebrating its fabulous first 50 years of Vespa Primavera, PT Piaggio Indonesia held a media gathering to introducing the Vespa Primavera 50th Anniversary limited edition. The arrival of Vespa Primavera 50th Anniversary marks an important moment in the history where a true timeless icon is celebrated as an integral part of the culture, retaining its classic features, while being consistently relevant to the evolving times. Maintaining its classic and youthful look, Vespa Primavera 50th Anniversary edition is dedicated to the distinctive individuals, who stand out from the crowd, an inspiration to others. It is for the ones who believe in icons.

Vespa Primavera 50th Anniversary limited edition arrives in 150 cc i-get engine displacements, latest generation four-stroke engine, with high performance and fuel efficiency. The excitement of Vespa Primavera 50th anniversary embodies all the values that, half a century ago, have made it successful: young, innovative, technologically avant-garde, agile and dynamic, and environmentally friendly. Vespa Primavera 50th Anniversary edition is offered in Glossy Light Blue and Brown Matte colors. The 50th anniversary logo is displayed on the rear-shield box and comes along with LED lighting technology, now adopted for both the headlight and rear light.The Vespa Primavera 50th anniversary features a new design 12” wheel rims that provide greater stability, improved safety, and better holding on all surfaces and in all road conditions.

The anniversary of Vespa Primavera will be amplified through various communications activities, with competition and exciting programs aimed at further capture the spirit of the new generation. Vespa Primavera 50th Anniversary’s spirit of youth and vivacity will be infused into integrated touch points across major cities in Indonesia, involving Vespa family and community members.

The first public showcase of Vespa Primavera 50th Anniversary limited edition will be held on Mall Exhibition at Pondok Indah Mall 2 from 8-14 October 2018. Furthermore, at the exhibition, the customer will be immersed in an atmosphere of Vespa’s journey through the showcase of Vespa Primavera transformation in the last 50 years, as the timeless icons.

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