2 May 2018

PT Piaggio Indonesia Launches Safety in Style campaign to Applaud Vespa Culture

The Vespa culture of solidarity, friendliness, and adherence to safety is acknowledged and devotedly done by Vespa communities in Indonesia. Therefore, on April 10, 2018, PT Piaggio Indonesia launches a nationwide campaign titled "Safety in Style". The campaign is underlining PT Piaggio Indonesia's continous effort to promote and preserve the unwritten Vespa culture of being safe and stylish, through various products and service capability; while inspiring Vespa riders nationwide to promote road safety in style. This campaign is also part of PT Piaggio Indonesia Premiumization Roadmap Strategy.

With the same enthusiasm, on the occasion, PT Piaggio Indonesia also announces the upgrade of its backbone models, Vespa Sprint and Vespa Primavera with refined security standard - Antilock Braking System - to enhance the riding experience. The system consists of a control unit and sensors that monitor and regulate braking power. The technology automatically intervenes to reduce the braking pressure and stop the wheels from blocking. Vespa Sprint 150 i-get ABS and Vespa Primavera's 150 i-get ABS control unit performs adjustments up to 10 times per second.

Vespa Sprint 150 i-get ABS
Vespa Sprint 150 i-get ABS represents the more sporty, young and masculine soul of the new Vespa. With its dynamic line of the body and its characteristic rectangular headlamp, Vespa Sprint 150 i-get ABS recalls the legendary “sporty” Vespa models. Modern technology combined with the “timeless design” to give a distinctive and enjoyable way of driving to the contemporary “urban runner”. The improved Vespa Sprint 150 i-get ABS features the signature 12" rims, single armed front suspension with helical spring, LCD dashboard, and large under-seat compartment. Powered by latest generation 150cc i-get engine with electronic fuel injection, the scooter is enginereed for unforgetable riding experience with maximum performance. Vespa Sprint 150 i-get ABS is offered with a price of IDR 42,000,000 (on-the-road Jakarta) and include 3-year warranty for regular check-up and spare parts.

Vespa Primavera 150 i-get ABS
Vespa Primavera 150 i-get ABS inherits the exclusive and refined elegance of Vespa 946, creating a whole new dynamic and modern shape without betraying the softness of lines typical of every Vespa. It doesn’t give up on the functionality and the comfort of a scooter made for daily urban mobility. The improved Vespa Primavera ABS retains the 12" rims, single armed front suspension with helical spring, LCD dashboard, and large under-seat. The scooter is powered by latest generation 150cc i-get engine with electronic fuel injection for maximum performance. Vespa Primavera ABS is offered with a price of IDR 39,500,000 (on-the- road Jakarta) and include 3-year warranty for regular check-up and spare parts. Both models' ABS operates on the front wheel when the right-hand lever is activated, guaranteeing optimal vehicle control in all atmospheric conditions, and a key consideration for people riding in city streets on a daily basis.

PT Piaggio Indonesia also introduces a new design of Vespa Genuine Helmets. With two colors options of new design, which: Blue and Red, now the Vespa Genuine Helmets offersmore stylish choices for those who would love to express safety in style.

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