Vespa Wears Red in support of the Global Fund to Fight Against AIDS, with the Launch of (VESPA PRIMAVERA)RED
Vespa as one of world’s iconic brand has been making a substantial partnership with (RED) program to contribute proceeds to the Global Fund since 2016. (RED) is one of the most prestigious organizations that drives attention to global health issues such as HIV/AIDS, Tuberculosis and Malaria. (RED) funds with the support of its partners have already had an impact on more than 110 million people thanks to prevention and treatment activities and consultancy and support services, with a particular focus on countries where HIV is often passed from mother to child.
Welcoming its fourth year of partnership with (RED), Vespa presents the new limited edition (Vespa Primavera)RED. Vespa is committed to actively involved in conversations and participate in beating illnesses, especially HIV/AIDS. This continuous partnership also further highlights an important message that everyone can bring a positive impact to the lives of others.
Vespa with the new (VESPA PRIMAVERA)RED invites its admirers to enjoy more than a premium Italian riding experience but also a chance to contribute in providing 500 days of life-saving HIV/AIDS medication. With every purchase of (Vespa Primavera)RED, a donation will be proceeded to the Global Fund to fight AIDS.
(VESPA PRIMAVERA)RED represents the evolution of a style and the meeting with modernism that enhances the elegance of the original design. Its entire steel chassis is now painted in the characteristic red colour, which elegantly envelopes the livery and adorning the wheel rims, making for a truly unique and immediately recognizable model. The notable iconic Vespa (RED) logo in white sitting flanking the Piaggio Group "shield" positioned on the unique Primavera tie, adorns the front shield with its contrasting white signature. The exclusive and ergonomic (VESPA PRIMAVERA)RED seat is covered in nubuck leather, a prized exclusivity borrowed from the aesthetically and technologically perfect Vespa 946.
Despite being fresh, modern and showcase an evolution of style, the new (VESPA PRIMAVERA)RED also tells the story of the best past and renews in the aesthetics, attention to details respect for the environment, and contribution to fight against HIV/AIDS along with Global Fund.
Click here to find out more on (VESPA PRIMAVERA)RED.