THE AMAZING JOURNEY CONTINUES
PT Piaggio Indonesia Celebrates its 10th Anniversary in Indonesia, an exciting journey of passion and dedication, and a strong commitment to bring Premium Experience in the Two-Wheels Indonesia Industry with 4 Global Brands.
Ten wonderful years in Indonesia to date,
and many more years to come ahead,
further enriching a truly amazing journey in Indonesia.
The 2-wheeler automotive industry has always experienced rapidly changing market dynamics, thus challenging automotive brands to always be relevant, as customer behavior changes and evolves.
In 2011, after profound market research and intelligence, Piaggio Group brands have entered the promising Indonesia market through PT Piaggio Indonesia, that established to act as the sole principal and Group representative, with a prominent purpose and mission: to bring the notable Italian brands of Piaggio Group to Indonesia, and to provide premium mobility solutions to the two-wheeler automotive industry in Indonesia.
Since its inception, through strategic consistency and authenticity, PT Piaggio Indonesia’s commitment is to always serve the market and to fully capture comprehensively the premium segment of the two-wheeler automotive market. As such, PT Piaggio Indonesia’s offer to the Indonesia market has expanded from the initial Piaggio and Vespa brands only in 2011, to the high-performing and bigger capacity motorbike brands, namely Aprilia, and Moto Guzzi, in 2015.
Nowadays, the four brands of Piaggio Group – Piaggio, Vespa, Aprilia, and Moto Guzzi – are offered in the exclusive flagship Motoplex dealerships, where the customers can conveniently access to and experience in a single one-stop solution the best of the premium two-wheeler vehicle offers in Indonesia.
Vespa 10th Anniversary Indonesia Limited Edition
The symbol of commitment to further enhance the amazing journey and showcase its true dedication in Indonesia, representing the celebration of PT Piaggio Indonesia 10th Anniversary.
The Amazing Journey of Mobility Premiumization
This is the story about PT Piaggio Indonesia amazing journey, to be the number one for premiumization of mobility in wonderful Indonesia!